FAQ's

 

Q. What is search engine optimization?
A. Search engine optimization is multi-faceted process of structuring a website to cooperate with a given search engine algorithm.  It involves tailoring code, organizing navigation, creating copy and establishing an ethical offsite strategy designed for gaining the best possible search engine result for a carefully selected keyword set.

Q.  What results can I expect?
A.  We have achieved many 1st page results for our clients.  We will give you an honest evaluation of what results can be achieved in your area.

Q. Will the look and feel of my site be changed?
A.  There will be some changes.  We will add some professional copy to some of your pages, which you will be able to edit later within certain parameters.  The navigation may be altered.  We may add links to some of your copy.  But for the most part, the site will maintain the same look and feel.

Q. Can you Optimize any site?
A. Good question.   Some sites are so indebted to Flash programming that it's very difficult. Google does claim it can now spider Flash, but it offers a number of restrictions.  We will inquire of your hosting company for workarounds before we commit to the job. 

Q. Will you optimize any site?
A. We don't do porn or anything exploitative or seedy.   We're really here for the community working photographer trying to reach potential clients in their region... including wedding photographers, portrait photographers, child and family photographers, etc.

Q. How many keyword phrases can I expect to draw traffic to my site?
A. We will specifically optimize for seven keyword phrases . The combination of phrases that people think up as they are searching is remarkable.  So you should see many combinations of terms in your Google Analytics report.

Q. Will you install Google Analytics on my site?
A. Yes.  And you'll love the amazing amount of data that it provides, courtesy of Google.

Q. Should I advertise anywhere else to gain business? 
A. Definitely.  Try everything.  Print, coupons, specials, door hangers, mailers, newspaper... You've got to spend money to make money and it's not a good idea to depend on any one channel for business. 

Q. Do you recommend using sponsored ads?
A. Absolutely.  You'll never be able to get all the terms you want organically.  By purchasing an ad from Google, Yahoo or MSN, you can specifically control what queries you want your ad to appear on, the time, the region, and many other details.   

Q. Do you optimized any websites other than photographers?
A. Yes.  We have had great success with many kinds of businesses.  Fill out our Get Traffic Form and we will provide a no obligation proposal.